Official Press Release

Generic creates a direct bridge between investors and companies looking for funds

Founded by experienced funds manager Mickael Azoulay, Genericoin allows users to make investments, some of which were
once reserved only for big banks

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Malta, July 2019 – Generic, the online exchange platform, is announcing a blockchain-based investment platform for Merchant Cash Advance and peer-to-peer lending. The platform creates a direct bridge between users and companies looking for funds, without an intermediary. Generic is working to give users access to all kinds of investments that were once reserved for the banking system. 

Invest, invest, invest! We are often taught from a young age to invest our money and watch it grow. But how does one know what type of investment to make? Merchant Cash Advance and peer-to-peer lending can help with that, but they can also be pricey. Cryptocurrency represents another form of investment, that has been making tons of headlines but that is also constantly fluctuating. Generic, on the other hand, can offer amateur investors a more secure option, with a cheaper buy-in and simple user experience. 

With Generic the cost of investment is proportional to what the user is investing in, making it more secure than traditional blockchain platforms. Investors receive a daily income report that they can follow in real time. Funds, which can be withdrawn at any time, are invested in MCA and peer-to-peer lending by successful investors with years of experience.

Generic allows users to develop a private investment system, personalizing their income through a technological platform. Generic works to further limit risk investment by allowing investors to access critical information before investing, including the borrower profile, risk level, rates of return and terms and conditions. The system also provides big data analytics, which is able to store data and official corporate paper documents with certified information. 

“Our mission is to offer users the opportunity to develop a private investment system, personalizing income through a technological platform that creates a direct bridge between you and companies looking for funds, ” says Mickael Azoulay founder and CEO of Generic. “I spent years working in MCA, with my company WG Prime. After learning all the ins and outs of investing I am prepared to share some of my knowledge and help others to become successful investors.” 


Lead by experienced fund manager Mickael Azoulay, Generic was founded in late 2017 and serves as an online exchange platform available to all. The platform allows people to access the most profitable financial markets in a simple and transparent manner.



Mickael Azoulay - CEO

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Danna Cahana